Integrated campaign utilizing Social, Outdoor, and Experiential mediums 

Sustainability campaign to educate and encourage consumers to reduce their consumption of clothing by shopping second-hand, allow their unsalvageable clothing to be reused through textile recycling, and refashioning/upcycling clothes already in their closets

Promote the big three of fashion sustainability: reducing, reusing, and recycling. Encourage and inform about the fast fashion industry during Sustainability Week.

Art Direction/Design, Copywriting