JOS Mundo is an all-women-run contemporary footwear, clothing, and lifestyle brand from the Philippines.I  collaborated on their summer 2024 website redesign project. I conducted UX/UI audits, competitive research to enhance user experience and digital storytelling reflecting experiential and fashion-forward strategy. I also created Figma prototypes and design systems with an emphasis on cohesive brand identity. 

Please feel free to click through the interactive window above (best viewed in full screen on desktop) or use this link to explore the prototype. 

Desktop Homepage

OBSERVATIONS

• Alternating gif backdrop lags on desktop, slows down speed
  
• “New arrivals” should arrivals be capitalized, since the second letter of other two-worded categories are?
• Free shipping banner disappears after a few seconds
  
• Email sign-up icon is slightly discreet. Customers might not know to click it if it doesn’t immediately pop-up

EDITS/SUGGESTIONS

• Different typeface than Times New Roman to help match aesthetically (sans serif, clean font)
  
• New arrivals should be linked directly on homepage OR able to shop on homepage

Desktop Ecommerce

OBSERVATIONS

• Page title text might be small and blend into background
  
• Customers have to individually look at each colorway on product page via dropdown menu
  

EDITS/SUGGESTIONS

• Keep unique wallpaper backdrop
  
• Transparent photos on product grid pages for clean layout OR photos could all be on solid color backdrop for uniformity (including clothing, footwear, accessories)
  
• Again, different typeface than Times New Roman to help match aesthetically (sans serif, clean font) especially next to cart icon
  
• Add icons of colorway options available on product grid page in addition to name and price. Organize product info to be more clean and organized
  
• Change colorway options on product page to icons of each color OR as text box of each color name. Dropdown is inconvenient.

Desktop Homepage

OBSERVATIONS

• Email sign-up pop up immediately
  
•  Homepage photo wallpaper has subject centered to accommodate for mobile view
  
• Navigation and search bar icon design matches cart icon design
  
• Free shipping scrolling banner
  
• New arrivals icon
  
• Scroll down to new arrivals product grid and click directly on products
  
• Products are transparent onto backdrop, but can hover for style/campaign photos. Includes sizes
  
• Scroll down to campaign/style imagery

Desktop Ecommerce

OBSERVATIONS

• Uses gallery to slide through instead of product grid for photos
  
• Shows available sizing without having to click
  
• Shows colorway as image
  
• Pop-up cart preview from right side