Overview
Fall/Winter 2024 Womenswear Fashion Forecast
How
Theorized a theme for womenswear F/W 2024 fashion trend, “Audacious Liberation” by conducting research on the current zeitgeist, key influencers, and the target market. Predictions included research on:
- Social commentary in fashion
- Color palette design elements
- Textiles and fabrics
- Patterns and prints
- Street style lookbooks
- Runway lookbooks
- Key items and accessories
Why
For many women, resistance and the desire for freedom have been growing ideologies for those who feel controlled by their government. Women desire the freedom of expression that societal norms have denied them of, and will use fantasy in their expression as an outlet to cope with the oppressive realities they face.
Role
Art Direction/Design, Research, Copywriting
Audacious Liberation
The Feminine Fantasy of Rebellious Expression and Resistance
Historical Imagery
Historical Imagery
Moodboards
Key Influencers and Target Market Segments
Word Bank
Color Palettes
Textiles
Street Style and Runway Looks
Key Items
Collaborators
Kelsey Claros — research, strategy
Za’Niyah Diggs — research, strategy
Alex Gabitan — art direction, research
Za’Niyah Diggs — research, strategy
Alex Gabitan — art direction, research