TYLER CARROLL
Abercrombie & Fitch
Familiar, Becoming - Graphic Design Marketing ProjectTrend Research
Copywriting
Graphic Design
UX/UI Design
Image Curation
Visual Storytelling
Multi-Channel Campaign
Copywriting
Graphic Design
UX/UI Design
Image Curation
Visual Storytelling
Multi-Channel Campaign
With Abercrombie & Fitch, I created a 360 Marketing Campaign for their Fall 2026 Collection. The extent of the project includes media inspiration, cultural insights, a marketing strategy (digital and in-store), a moodboard, design system with a custom color palette and typography system, and various website, email, and social deliverables based on my original concept.
October 2026
October 2026
PHASE ONE
Concept Background
Includes concept overview, media inspiration, and cultural insights.
Concept Background
Includes concept overview, media inspiration, and cultural insights.
PHASE TWO
Marketing Campaign
Includes marketing campaign overview, inspiration, and relation to brand positioning.
Marketing Campaign
Includes marketing campaign overview, inspiration, and relation to brand positioning.
PHASE THREE
Design Systems
Custom campaign moodboard, color palette, typography system, and illustrated patch designs.
PHASE FOUR
Marketing Deliverables for both the Digital Campaign “Familiar, Becoming” and the In-Store Experience, “Made of Many Things”
Campaign Webpage (Desktop)
Please feel free to click through the interactive window above (best viewed in full screen on desktop) or use this
Design Systems
Custom campaign moodboard, color palette, typography system, and illustrated patch designs.
Moodboard
Color Palette and Materials
Typography System
Custom Patch Illustrations for In-Store Experience
PHASE FOUR
Marketing Deliverables for both the Digital Campaign “Familiar, Becoming” and the In-Store Experience, “Made of Many Things”
Campaign Webpage (Desktop)
Please feel free to click through the interactive window above (best viewed in full screen on desktop) or use this
Campaign Webpage (Mobile)
Please feel free to click through the interactive window above (best viewed in full screen on desktop) or use this
Campaign Email
Please feel free to click through the interactive window above (best viewed in full screen on desktop) or use this
Made of Many Things Email
Please feel free to click through the interactive window above (best viewed in full screen on desktop) or use this
Campaign Instagram Stories
Made of Many Things Instagram Story
PHASE FIVE
Conclusion
Closing thoughts and works cited.
Conclusion
Closing thoughts and works cited.